Digital Insights Analyst - Strategic Insights / Adobe Analytics

Amazing opportunity for a Digital Insights Analyst or Campaign Analyst to join, Client side role with agency culture, Work on start up businesses and projects.

You will be responsible for developing insights and analysing performance from various digital data and digital campaigns across their different online businesses in the loyalty space. Help establish successful communication and marketing strategies. Your role will provide actionable insight to improve the return on investment from campaigns, and improve products and services. This includes campaign performance, customer analytics and customer segmentation 

Responsibilities include:

  • Work with strategy, marketing and other analytics teams across the business 
  • Develop, evolve and measure appropriate metrics and tools to provide reports and analysis as actionable strategic insights
  • Work with Core analytics teams to ensure that existing data quality is constantly improved

To be successful in this role you will:

  • Experience with online analytics tools, Adobe or google analytics
  • 2-5 yrs in Digital Insights, Customer Insights, Campaign Analysis, database marketing or customer analytics role.
  • Including campaign analysis. end-to-end campaign analysis including testing performance
  • Proven experience of finding actionable insights from digital data sources (Websites, Apps etc) 
  • Ideal would be an analytical degree in a quantitative discipline (i.e. Quantitative Economics, Econometrics, Mathematics, Statistics, Engineering, Science, etc.) 

31/08/2020 $0 CBD, Inner West & Eastern Suburbs 1 Marketing & Communications
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