Marketing Manager - Insurance, B2B, Immediate Start

Dynamic, customer centric business, a leader in their field, Strategic and tactical focus across all elements of the marketing mix, Ongoing contract.

Oceans Group is delighted to partner with an organisation that is unashamedly focussed on disrupting the category in which they operate by challenging the way they engage and support the needs of their customers.

The Opportunity

With a commitment to creating a positive impact on their customers, this opportunity will put you in the driving seat to bring a best in class marketing strategy to life. Leading a small team, you will

  • Develop and implement an insights-led national marketing, product and pricing blueprint that supports the business strategy and vision, as well as deliver to the needs of customers
  • Work closely with the sales team and contact centre to ensure growth opportunities and ROI are maximised
  • Devise B2B integrated marketing campaigns ensuring acquisition and retention objectives are achieved through a comprehensive understanding of market dynamics and landscape, insights, partner needs and trends
  • Engage and network with relevant industry stakeholders to shape key influencers
  • Maximise digital and social media assets
  • Oversee the implementation of the PR plan to ensure effective media coverage
  • Take advantage of the unique value proposition of the product and service offering to drive brand awareness and position the brand as the disrupter in the category

Requirements

  • B2B insurance or travel marketing experience
  • Experience across all aspects of the marketing mix (strategy, campaign and proposition development, research and insights, digital, events, PR, brand, communications)
  • A high degree of commercial acumen and a data-driven approach
  • The ability to innovate and design, driven by customer insights and anticipation of customer trends
  • Strategic capability combined with executional flair, ensuring customer and business targets are achieved
  • An engaging passionate style with the ability to gain buy-in from your team, leaders and broad stakeholder group


31/08/2020 $0 CBD, Inner West & Eastern Suburbs 1 Marketing & Communications
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