Customer Data & Analytics Lead

ASX Listed company, Enjoy Flexible Working, Market leading company policies.

The Customer Experience Team is responsible for supporting the customer led culture across the Lotteries and Keno business. We’re seeking to bring the voice of customer into everything we do, using data and customer driven insights to put customers at the heart of our decision making. For this role, we’re looking for a world-class data analytics specialist. Someone who loves working in complex environments, and wants to build a high performing team. While you’re doing your best work, we’ll support you with freedom, flexibility and the opportunity to innovate. Together, we’re game changers – bringing excitement to millions of Australians every day.

What you’ll do

The Customer and Data Analytics Lead will lead a team of data analysts and CRM professionals. You will work closely with the Senior Leadership team in Lotteries & Keno and excel at delivering value-adding insights and analytics for the business, which allows it to optimise our marketing and operations, improve customer experience, deliver world class CRM, and drive 1:1 personalisation strategies.

Key Accountabilities:

  • Engage with stakeholders across Lotteries and use our wealth of data to deliver analytics, insights, reporting and visualisation across product, customer & operational.
  • Identify opportunities for business activities to drive revenue.
  • Contribute to the formulation of marketing and business strategy.
  • Deliver analytics and insights which enable Lotteries to improve products, channels and customer experience
  • Undertake detailed analysis to provide insight to business performance.
  • Manage CRM campaign data, workflows and executions to drive our world class CRM program.

What you’ll bring

  • Minimum BA / BS, or Master’s degree a strong plus in a relevant field including Mathematics, Statistics, Computer Science or a relevant field, or equivalent experience.
  • Minimum 2-3 years’ experience leading a team responsible for delivering analytics and insights to a broad range of stakeholders, ideally in the marketing, customer or CRM fields;
  • Knowledge of SQL, Teradata Studio, SAS, Adobe Campaign and the Adobe Marketing and Advertising Cloud products, Databricks (R and Python advantageous)
  • Expertise selecting context-appropriate modelling, analysis, and reporting techniques, with hands-on skills with common marketing analytics techniques;
  • Expertise with CRM campaign management and supporting technologies
  • Highly organized with an ability to work under tight deadlines and shifting priorities
  • Strong customer facing skills and the ability to present and communicate analytical and technical concepts with confidence and in an easy-to-understand fashion to a non-technical audience.

About Tabcorp

We’re Australia’s largest gambling entertainment company. Together, we build on our 100+ year heritage by delivering Excitement with Integrity, every day. Each one of us is here to put our customers at the heart of everything we do by creating moments that engage, surprise and thrill. Our 5,000+ strong team is as diverse as Australia itself. Our people drive homegrown, world-class brands; Tatts, TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing, Sky Sports Radio and MAX. As an ASX listed company we’re proud to shape our industry for the better. Because together, anything’s possible.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging.

27/07/2020 $0 Brisbane 1 Consulting & Strategy
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