Seo & Marketing Specialist

We are looking for a replacement in house Search Engine Optimisation (SEO) specialist to join our National Property Valuers Company on a contract basis. National Property Valuers are a company that was established in WA in 1987 and have been operating nationally since 2001. 

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

This is a contract role offering minimum 8 hours of work per week, with the possibility to increase in the future.

 

Responsibilities

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Optimise and redesign our website
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO experience. Minimum 2 years experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

 

27/07/2020 $0 Perth 1 Marketing & Communications
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