We are looking for a replacement in house Search Engine Optimisation (SEO) specialist to join our National Property Valuers Company on a contract basis. National Property Valuers are a company that was established in WA in 1987 and have been operating nationally since 2001.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
This is a contract role offering minimum 8 hours of work per week, with the possibility to increase in the future.
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Optimise and redesign our website
Track, report, and analyse website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEO experience. Minimum 2 years experience.
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)