Digital Marketing Specialist

Permanent full time position, Located in our corporate head office in Kelvin Grove, Access to generous salary packaging benefits - Up to $16,000 tax free.We currently have an exciting opportunity for an experienced Digital Marketing Specialist to join our team in this newly created role. You will lead the development of digital marketing capability and strategies including creating, managing and tracking digital marketing campaigns and activities across all online channels to agreed budgets.
  
This key role will see you work closely with Marketing and Communications in the delivery of campaigns to raise brand awareness and support services growth through an integrated channel approach. Your new role will also see you:

  • Shape our marketing approach to embrace digital engagement with customers and enhance customer experience
  • Manage the content plan for company websites to ensure relevancy, consistency and freshness
  • Improve the accessibility, usability and design of company websites
  • Manage the CMS including page builds and updates, tag management, and tracking to optimise the customer journey and track conversions
  • Use and manage a range of techniques including SEM, SEO, display advertising, marketing automation and personalisation strategies to develop integrated digital campaigns and drive online traffic to company websites, promote lead generation and customer acquisition
  • End to end digital campaign management, from developing a detailed campaign brief, through to campaign development, design and implementation
  • Evaluate customer research, market conditions and competitor data, identifying and developing new opportunities to drive customer engagement and support service line growth targets
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Manage agency and other vendor partner relationships
  • Responsibility for planning and budgetary control of all digital marketing

  
  
About You
  
You will be experienced in digital marketing with at least 5 years’ experience with strong skills in developing digital marketing and communication plans and translating them into day-to-day activities and campaigns that engage, inform and motivate. You are at an expert level ads manager in Facebook and Facebook analytics, Google Analytics and Google Tag Management, email marketing, website optimisation and customer experience software.
  
You have experience in leading and managing SEO/SEM, split A/B testing, marketing database, email, social media and/or display advertising campaigns. Experience with Episerver CMS and/or HTML coding would be considered favourably. Your ability to build and manage relationships with senior level management and being a collaborative team member as well as strong content creation and copywriting skills would see you thrive in this role.
  
  
Our Benefits
  
Our culture is both supportive and collaborative where you can make your role your own. In return for your hard work, you will receive a generous salary package plus:

  • Salary packaging options and tax benefits of up to $16,000 per year available
  • Options for additional purchased leave plus much more.



All employees may be required to attend a Residential Aged Care facility as part of their role.  From 1 May 2020 this means that employees must be vaccinated against influenza or complete the Bolton Clarke intention to get the Influenza vaccination prior to commencement. 

16/06/2020 $0 Brisbane 1 Marketing & Communications
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