Marketing Specialist

About the business

We are a family owned Dental group based in Brisbane & Gold Coast. Built on exceptional customer service and lasting relationships we are in need of a  world- class Marketing Specialist  that will help us grow. 

 

The Position

Reporting to the directors of the 3 Dental practices based in Brisbane and Gold Coast. 

The Marketing Specialist is responsible for executing marketing plans for the facilities and services for the growth of patient base within the community. 

Working closely with the directors of the business you will develop and leverage marketing communication materials to promote services in the community. In this role you will be pivotal in establishing and growing the 3 dental practices consumer engagement platform to ensure continued growth of the brand and services.  The role ensures marketing activities in the area will align with the Dental Practice brand, overarching service propositions and marketing strategy.  Your day to day responsibilities will include:

  • Following the direction of the Directors marketing campaigns, including coordinating collateral and required content

  • Having a creative flare for new and improved ways for delivering projects and executing new client engagement. 

  • Writing professional and engaging newsletters to be sent out to the local community 

  • Competent in graphic designing to create elegant and luxe feel of dental practices to engage with the area pamphlet drops and information brochures 

  • Email Marketing for existing clients  

  • Exceptional knowledge and skills in Facebook Ads and funnel marketing , Instagrams Ads

  • Coordination and development of content and communications that advances the 3 practices engagement with the audience. 

  • Identifying and preparing media and community communication opportunities across the area,. 

  • Analysis of tracking for new clients and potential joint ventures 

  • Assisting with ongoing marketing projects and collaborating with owners 

  • Driving brand standards to ensure excellent product and service delivery

  • Video Editing for social media 

  • Content creation for ongoing SEO, blogs and wider community information 

  • Ability to book patients in where needed when located at 1 practice to work from 

  • Developing and implementing social media strategy

  • Setting up Remarketing/Retargeting Facebook Funnels for users whove interacted with our Google Ads

  • Managing and advising on social media budgets

  • Take a data driven approach using analytics and data to measure results and inform social media strategy

  • Creating  weekly and monthly reports on social media actions, engagement, learnings and results.

  • Interacting with followers by responding to enquiries, comments and complaints.

 

Essential criteria:

  • Minimum of 2-3 years experience in marketing, communications or related discipline

  • Experience in working in localised marketing and communications within complex environments

  • Experience establishing relationships and maintaining contact lists with external stakeholders such as media outlets

  • Excellent communication skills written, visual and verbal

  • Experience in creating content for a range of marketing channels within a limited budget

  • Demonstrated business acumen and commercial awareness

  • Ability to juggle multiple projects concurrently under tight deadlines

  • Strong people management, communication and resourcing skills

  • Hold a current C class Australian Drivers Licence

  • Ability to adapt and quickly learn about the dental industry to be able to create content 

  • Have already a base knowledge of dental knowledge to allow for content creation. 

Desirable:

  • Marketing or related degree or qualification

  • Experience in healthcare related marketing and communications

 

To Apply

Applications must be lodged online by clicking the Apply button. Your application should include your Curriculum Vitae and a Covering Letter.

 

 

16/06/2020 $0 Brisbane 1 Marketing & Communications
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