Consumer Marketing Officer

Attractive salary, Great career advancement potential, Flexible hours (possibility of 8 or 9 day fortnight).

Do you see yourself as a Consumer Marketing superstar with a keen interest in pets 

Do you have a can do, will do attitude, and like to focus on results

If so, this role may be perfect for you.

 

About us

From humble beginnings as a dog shop at Bowhouse (now closed), Number 1 was born in 2013 as an importer/distributor of superior natural consumable pet products and has since grown from a small niche player to an 8-digit dollar business. 

We have a demanding founder/CEO who has charged us with staying at the forefront of brand building, staff development, service standards, influence and trust development, and innovation, who is investing in the company for the benefit of future generations.

Hence, we continue to grow even in times of economic downturn and are diversifying our range of products and services which align with our belief in Healthy Pets, Healthy People, Healthy Planet.  

We are now seeking a dedicated Consumer Marketing Officer to join our growing young dynamic national marketing team based in South Nowra on the NSW South Coast. 

 

The Role

We are looking for a Consumer Marketing Officer, reporting to our Head of Marketing, to be a major contributor to our ongoing development and success as brand builders. 

Your duties will include all consumer marketing activities, freeing up the rest of the marketing team to focus on business development and B2B trade marketing, sales support and customer service.  

 

Your role will include:

       Modernising and improving our consumer eCommerce platform (www.bowhouse.com.au) to help build brands that we ether distribute or are aligned with.

       Planning and execution of campaigns that raise awareness, interest, trial, purchase and word-of-mouth recommendation for our brands in Australia.

       Integration and synchronisation of digital/marketing strategy in collaboration with the rest of the marketing team, sales, training, events and customer service functions.

       Content for the Bowhouse website and all social media platforms.

       SEO optimisation, SEM

       Creation and distribution of engaging brand content including infographics, videos, press releases, webinars, online articles, blog posts etc.

       Online promotional content and segmentation, including EDMs, customisable e-mail templates, online advertising, informational videos, etc

       Cost/benefit analysis and reporting of campaigns, website performance and other promotional activities (in conjunction with our Commercial Analyst).

       Gathering and dissemination of consumer insights, trends and feedback

 

 

Criteria

       At least 2 years in a results-focussed marketing role.

       Proven strategy & hands-on production skills across social media, targeted digital activity & online content

       Web development skills not coding, but input into CX, UX and UI, and creation of compelling content.

       Proven analytical skills for campaign targeting, personalisation and optimisation.

       Experience with Shopify or similar eCommerce platform is desirable.

       Expertise in audience segmentation and targeting.

       Copywriting ability, including fluent, exam-worthy, written and spoken English.

       Track record of taking initiatives, delivering results and meeting deadlines.

 

Benefits

       Attractive salary

       Great career advancement potential

       Certain amount of flexibility in working hours (possibility of an 8-day fortnight)

       Possibility to work remotely for up to 50% of hours.

       Staff discounts

       Powerful staff welfare program

       Opportunity for a high performer to build an equity stake in the company over time

 

16/06/2020 $0 Wollongong, Illawarra & South Coast 1 Marketing & Communications
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