Social Media & Community Coordinator

  • One year fixed term contract, commencing August 2020
  • Part time, 3-days week
  • Work remotely until our return to the office

About WAG

WAG is Australias natural dog treat company. Our mission is to treat every dog to good health, with a commitment to natural and sustainable approaches.

Were looking for someone that works well in a collaborative team and fast-paced start-up environment. Someone who wants to use their skills for good, are ambitious, take initiative and are deeply passionate about their work and achieving outcomes for the business.

About the role

We have an exciting opportunity for a Social Media & Community Coordinator to work on WAGs social media, community growth and expansion, and to contribute to growth strategies. 

Reporting to the Digital Marketing Manager, you'll be part of the marketing team, developing WAGs social media strategy in line with the companys overarching marketing plan. This is a newly created role in our growing Marketing team and a great opportunity for the successful candidate to ideate, plan and create social media content for WAG brands, nationally and globally. 

Your key responsibilities 

  • Work in collaboration with the marketing team to drive growth, engagement and revenue

  • Coordinating the companys Instagram and Facebook calendar and building social media campaigns (in conjunction with the marketing team)

  • Developing and managing our Facebook Group, through engagement and brand advocacy

  • Working with WAG ambassadors through social media and affiliate/influencer marketing

  • Developing & executing customer retention and community strategies with the Digital Marketing Manager (including loyalty program, user-generated content and reviews) to increase online revenue and traffic

  • Developing and executing engagement strategies (including brand partnerships, giveaways, social media storytelling), both online and offline (where the opportunity arises)

  • Contributing to the WAG content production and curation through copywriting and blog writing

  • Monitoring social media trends and providing actionable insights for delivering value to our online audience

  • Producing weekly and monthly reports on organic performance

  • Maintaining WAGs strong brand identity with aesthetics and a consistent, on-brand tone of voice

  • Be customer centric and contributing to customer service best practice

Ideally, you will have:

  • At least 2 years of experience in a similar role (ideally eCommerce or Retail)

  • Formal qualifications in Marketing, Communications, Public Relations or related field

  • A comprehensive understanding of social and conversational commerce

  • Experience building online communities and driving social engagement

  • Experience running Facebook/Instagram paid advertising

  • Experience working in customer service, support or retail

  • An understanding about how to derive insights from social media analytics

  • Excellent copywriting skills

  • Be able to take initiative and drive to improve and iterate on current performance

  • Knowledge of dog and pet space preferred but not essential. Must have passion for dogs!

Our working environment:

  • Employment Status: Part-Time, 3 days a week. 12-month contract

  • Hours: 8:30am-4:30pm however given a core part of the role is social media, answering social media queries and responding to comments outside of these hours may be required from time to time.

  • WAG teams are working remotely from home at the moment, all communication is via Slack or phone.

  • Office location when business as normal resumes: we are based in Heatherton, full of good people and sometimes dogs!

Due to the volume of applications we expect to receive, we respectfully advise that only shortlisted candidates will be contacted. Applications close on Friday June 15 at 5pm.

09/06/2020 $0 Bayside & South Eastern Suburbs 1 Marketing & Communications
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