One year fixed term contract, commencing August 2020
Part time, 3-days week
Work remotely until our return to the office
WAG is Australias natural dog treat company. Our mission is to treat every dog to good health, with a commitment to natural and sustainable approaches.
Were looking for someone that works well in a collaborative team and fast-paced start-up environment. Someone who wants to use their skills for good, are ambitious, take initiative and are deeply passionate about their work and achieving outcomes for the business.
About the role
We have an exciting opportunity for a Social Media & Community Coordinator to work on WAGs social media, community growth and expansion, and to contribute to growth strategies.
Reporting to the Digital Marketing Manager, you'll be part of the marketing team, developing WAGs social media strategy in line with the companys overarching marketing plan. This is a newly created role in our growing Marketing team and a great opportunity for the successful candidate to ideate, plan and create social media content for WAG brands, nationally and globally.
Your key responsibilities
Work in collaboration with the marketing team to drive growth, engagement and revenue
Coordinating the companys Instagram and Facebook calendar and building social media campaigns (in conjunction with the marketing team)
Developing and managing our Facebook Group, through engagement and brand advocacy
Working with WAG ambassadors through social media and affiliate/influencer marketing
Developing & executing customer retention and community strategies with the Digital Marketing Manager (including loyalty program, user-generated content and reviews) to increase online revenue and traffic
Developing and executing engagement strategies (including brand partnerships, giveaways, social media storytelling), both online and offline (where the opportunity arises)
Contributing to the WAG content production and curation through copywriting and blog writing
Monitoring social media trends and providing actionable insights for delivering value to our online audience
Producing weekly and monthly reports on organic performance
Maintaining WAGs strong brand identity with aesthetics and a consistent, on-brand tone of voice
Be customer centric and contributing to customer service best practice
Ideally, you will have:
At least 2 years of experience in a similar role (ideally eCommerce or Retail)
Formal qualifications in Marketing, Communications, Public Relations or related field
A comprehensive understanding of social and conversational commerce
Experience building online communities and driving social engagement