Digital marketing manager

Pursuit Media is one of Tasmania's newest digital marketing and advertising agencies.

We specialise in strategic analysis, resource and infrastructure building along with digital marketing execution and management. Helping our clients think, act and execute smarter.

As a part-time Digital Marketing Manager, you will partner closely with contractors and staff for the development, execution, measurement and optimisation of marketing programs and campaigns. 

What you will do:

  • Design and execute integrated marketing campaigns to acquire, engage and convert leads to sales opportunities.
  • Develop nurture and onboarding programs to move leads from the top to the bottom of the marketing funnel.
  • Collaborate with cross-functional teams to develop marketing campaign assets and produce engaging content for marketing campaigns.
  • Ensure consistency of messaging across all marketing programs and campaigns.
  • Develop a testing plan and optimise ads, emails and landing pages through A/B tests.
  • Design, build and automate marketing workflows using marketing tech platforms.
  • Track lead progression through the sales funnel and make recommendations for improvements for increased sales conversion rate.
  • Develop and test lead scoring and lead qualification models.
  • Track and review social media campaigns.
  • Analyse and manage customer data to better inform marketing and sales activities.
  • Develop, implement and continuously evolve best practices for digital media campaign management.
  • Perform other duties as necessary to help reach business goals.

Qualifications and experience required:

  • At least 1 year of digital marketing experience
  • Experience developing and refining marketing strategies 
  • Experience with direct action marketing
  • Experience with social media platforms and management.
  • Some experience with Adobe creative suite of software
  • Ability to manage projects and work to deadlines.
  • Exceptional writing and presentation skills

16/03/2020 $0 Hobart 1 Marketing & Communications
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