Marketing Specialist

Contribute to pivoting a respected organisation, Friendly and enthusiastic team culture, Vibrant CBD location, close to Parliament Station.

About the business

IPAA Victoria (the Institute of Public Administration Australia, Victoria) is the not-for-profit professional association for public sector professionals across all three levels of government in Victoria; as well as those in the community, tertiary education and corporate sectors who work with the public sector. IPAA Victoria is a thought leader on the evolution of the public sector - and public expectations - in a time of rapid technological, social and other changes. IPAA Victoria designs and delivers innovative professional development programs and events, administers awards and provides high-level networking opportunities across government while instilling values of leadership, innovation, integrity, client focus and continuous improvement.

About the role

Marketing Specialist 

This exciting new position requires a creative, enthusiastic and passionate marketing specialist who has the capacity to think differently and strategically, to reach and engage with a broad and diverse constituency, build and promote the organisation's brand, and increase membership and participation in programs, events and other activities. The marketing specialist will act as a trusted business partner, engaging and consulting across the whole IPAA Victoria team. This is an exciting opportunity to use your specialist marketing skills to support IPAA Victoria's new strategic objectives and growth targets.  

Key Responsibilities:

  • Assist in the development of a marketing strategy to support IPAA Victoria's strategic refresh
  • Develop and implement the marketing plan
  • Develop and execute marketing campaigns to raise brand awareness and meet targets
  • Prepare marketing briefs and presentations for the CEO and the Board
  • Create and optimise the customer journey. Define customer segmentation and target groups as aligned with the strategic refresh and focus offerings accordingly
  • Monitor marketing campaigns and provide analytics and management reporting
  • Implement live streaming and podcasts and video
  • Conduct market research and report on market trends in Australia and globally.

How to apply

  1. Review the position description found on our website at
  2. Prepare your application comprising of your resume and a cover letter addressing the skills, experience and accountabilities found in the position description.
  3. Submit your application through this page. 

Applications close Monday 23 March 2020.

Benefits and perks

  • Flexible working arrangements.
  • Salary packaging.
  • Great opportunities to network and be involved in a wide range of activities across the public purpose sectors.

Skills and experience


  • Tertiary qualifications in marketing, communications or equivalent
  • 3+ years' experience in working at operational and strategic levels in a marketing role
  • Excellent time management skills, and ability to deliver on multiple projects and meet timelines simultaneously
  • Strong communication (written and verbal), relationship management and interpersonal skills with a broad range of Internal and external stakeholders
  • Superior attention to detail
  • Demonstrated experience in achieving, measuring and reporting on marketing targets and outcomes
  • Be grounded, pragmatic, self-aware and act with integrity.


  • Experience working with MicroSoft Dynamics 365, Salesforce or other CRMs.
  • Experience in videography filming and editing and photography.

16/03/2020 $0 CBD & Inner Suburbs 1 Marketing & Communications
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