Lead Generation Representative

Lead Generation Specialist - Global Software Provider

Location - North Sydney
Contract - 12 months to start with
Pay Rate - $245/day + Super


As an outbound telephone-based role, the role of the Lead Development Rep is pivotal to the revenue growth and strategic expansion of our business in key market segments. Their objectives will be to contact commercial and enterprise organisations across a variety of sectors, establishing key IT decision maker contacts and influencers, to identify new business opportunities. This role requires a professional individual with a high level of skill in selling and influencing senior contacts within an organisation. The role will be primarily focused on outbound calling. (warm leads)

Reporting Line

This person will report into Head of Marketing for Australia and New Zealand.

Team Information

The Software Telemarketing Team is driven by inbound & outbound marketing campaigns to contact key Commercial & Enterprise companies establishing key IT decision maker contacts and influencers, to identify new business opportunities. There is also a requirement to enhance internal CRM system data quality by updating existing customer contact profiles; adding new contacts and optimising marketing opt-in rate ensuring the marketing data base accurate.


  • Lead Generation - Proactively follow up Marketing Campaigns and Drive awareness and interest generating potential opportunities from new and existing customers.
  • Event Management - Identify potentially interested parties in strategic events to maximise delegate attendance. Follow up post-Event to determine delegate interest and identify sales opportunities
  • Data Enhancement - Maintain and build accurate and insightful customer records on CRM database, capturing key contacts within an organisation and updating customer install base and profile
  • Account Profiling - Analyse and map existing and new customers to identify key contacts, purchasing processes and decision makers within an organisation (often across multiple locations / subsidiaries)
  • Target Achievement - Talk Time, Lead Generation, Sales and Conversion Rate
  • Work closely with the Sales teams to grow revenue and ensure marketing generated pipeline targets are achieved.
  • Perform outbound Telemarketing activity on targeted data lists, targeting both new & existing customers.
  • Handle inbound calls triggered by digital campaigns
  • Qualification of event or third party leads for hand off to sales
  • Continual update of customer profile information on internal CRM database
  • Driving registrations and confirm attendance

Skills Required

  • Strong experience of MS office - excel, word and outlook
  • Previous sales, cold-calling experience
  • High level of customer service
  • Attention to detail
  • Excellent communication skills - verbal and written
  • Dynamic, energetic, hard-working, self-starter

If this is of interest, please respond to this advert supplying a CV in word format. For questions - contact - Jyoti Dua

16/03/2020 $0 CBD, Inner West & Eastern Suburbs 1 Sales
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