Head of Marketing

NEWLY created role - Join OW in 2020!, Based in convenient CBD Location, Play a pivotal part in shaping the future image of Oscar Wylee.


Join the exciting growth at Oscar Wylee in this newly created Head of Marketing role!! 

As an experienced and data-driven Head of Marketing, you will align with Oscar Wylee's values, aesthetic vision and goals. You will lead & manage the creative team, as well as focus on strategically growing the OW digital space.  


  • Manage Creative and PR team
  • Manage all paid channels (Facebook, Instagram, Linkedin, Google Search, Youtube, Spotify etc)
  • Lead the implementation and management of brand campaigns including organic & paid search, influencer and affiliate marketing to maximise ROIs
  • Develop, scale & manage the OW digital marketing strategy
  • Optimise campaigns via creative A/B testing, segmentation, CRM
  • Work with product/retail departments to creatively release new offers, new products etc.
  • Liaise with company directors - providing feedback, revisions and meeting deadlines
  • Contribute to the marketing calendar, providing ideas for network marketing priorities


  • A Qualification/Degree in Digital Marketing AND/OR related field
  • 4+ years experience in e-commerce/digital marketing
  • CRM experience
  • Experience with Magento, Shopify & Mailchimp
  • SEO & Google Analytics experience
  • Excellent time management, with the ability to meet targets & deadlines.
  • Clear communication  
  • Proven leadership skills, leading a close-knit creative team
  • Highly motivated & positive attitude
  • Creative eye & attention to detail
  • Ability to analyse data & use results to grow the brand


  • Supportive & Collaborative Team Environment
  • Long Term Career Progression with a growing company
  • 1 FREE pair of glasses every 6 months
  • Based in Convenient CBD Location
  • Mon-Fri roster, Full-Time


This is a great time to join us as we are expanding and growing our OW family bigger than ever! We now have 65+ stores NATIONWIDE & growing! 

Oscar Wylee has been recognised for great culture and innovation. We are a lifestyle optical brand with one objective: to offer quality eyewear to customers at a revolutionary price while leading the way for socially conscious businesses. We care, we listen and we always want to be better!


We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any other characteristic protected by law


10/03/2020 $0 CBD, Inner West & Eastern Suburbs 1 Marketing & Communications
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