Digital Marketing Officer

Digital Marketing Officer

  • Contract role (12 months fulltime) working with the peak body for the Australian union movement, defending and advancing workers rights.
  • Excellent opportunity based in the Melbourne.

Our organisation

The Australian Council of Trade Unions (ACTU) is the peak union body representing over 1.5 million workers and their families.

Since its creation in 1927, the ACTU has spearheaded some of the most fundamental workplace struggles in Australias history.

The ACTUs role as a peak body is to be a national voice for our movement and defending and advancing workers rights by co-ordinating union campaigns, representing workers at a range of government and non-government forums and to provide industrial, policy and other support to our affiliates.

The role

The digital marketing officer will develop, implement, track and optimize our digital marketing campaigns across all digital channels in order to increase awareness of the union movements brand and build support for the union movement so that potential members are more likely to consider joining a union.  Using those skills this role will work with affiliate unions to use digital channels as a means of increasing the number of members that join and stay with their union.

You should have a strong grasp of current marketing tools and strategies and be able to develop integrated digital marketing campaigns from concept to execution in conjunction with the Marketing and Brand Manager. Digital marketers will work with the marketing and communications teams, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.


  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • In conjunction with the Innovation Team Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams, in particular the Technology team, and affiliate unions to create landing pages and optimize user experiences
  • Utilize internal analytical resources to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Develop conversion points and brand/member funnels under the direction of the Marketing and Brand Manager and the leadership of the Communications and Marketing Director
  • Collaborate with agencies and other vendor partners as directed.


  • Degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and member/brand funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical ability to evaluate end-to-end member experience across multiple channels and touch points.
  • Ability to create captivating stories based on the data about our audiences
  • Ensure key reports and insights are available to stakeholders in a timely manner
  • Collaborate with internal teams to create landing pages, optimise user experiences and implement a customer data roadmap
  • Work closely with stakeholders across the organisation to ensure the direct channel insights are considered and leveraged to inform holistic use of digital marketing across all digital channels
  • Act as a trusted advisor within the organisation to interpret data and draw insights to improve overall outcomes.


  • Knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Analytical skills and data-driven thinking
  • Working knowledge of HTML and CSS plus iMIS/Action Network would be advantageous
  • Up to date with the latest trends and best practices in online marketing and measurement.


The ACTU will offer the successful candidate a competitive salary based on skills and experience, along with 15% superannuation and generous leave arrangements.

To apply

Please provide a cover letter addressing your suitability based on the requirements and desirable skills and experience for the role, as well as your CV

Applications for this role close on 18th March 2020

10/03/2020 $0 CBD & Inner Suburbs 1 Marketing & Communications
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