Digital Marketing Coordinator - International

$82,296 - $87,304 (G06) plus 17% superannuation, 5 months, fixed term contract, full time - Immediate Start, Opportunity to get exposure to a range of international advertising platforms!.
 
About us

The University Marketing supports Curtin's strategic vision to be a recognised international leader in research and education. To achieve this, our marketing and engagement strategies and initiatives are built around three areas of focus: brand and reputation, student recruitment and engagement. We work closely with our stakeholders and partners to help the University achieve its goals and targets, and to inspire people to choose Curtin.
  
We have a rare opportunity for an experienced Digital Marketing professional to join our International Marketing team, and publish, optimise and maintain Digital content across marketing automation, University Marketing websites and tactical social media platforms to support our brand activities.
  
This is a varied, rewarding and fast paced role, which will give you lots of exposure to international advertising platforms.  You will work autonomously on the delivery of digital marketing content, whilst being part of a friendly and collaborative International Marketing team.
  
In this role you will…

  • Monitor and report on the performance of digital marketing initiatives, and digital platforms.
  • Undertake implementation and optimisation of data, including campaign performance, segmentation analysis, list management and lead processes within Marketo.
  • Identify opportunities throughout the student journey to optimise their experience, and increase the conversion of international student awareness into enrolment.
  • Support bringing offline future student engagement to online, and broaden our activities towards our customers in digital channels.
  • Train and act as a mentor to staff members, and provide guidance around digital marketing strategies.
  • Keep abreast of relevant digital, UX and CX trends and development and monitor digital initiatives of competitor organisations

Why choose Curtin 

  • Easily accessible location with great parking, bus station and end of trip facilities!
  • A vibrant campus with gym, child care, wellness programs, medical and counselling services.
  • A major global player, with well-integrated campuses in Singapore, Malaysia, Mauritius and Dubai.
  • Curtin continues to be a leader in reconciliation in the Higher Education sector, being one of the first Universities to receive accreditation for an Elevate RAP - the highest level within Reconciliation Australia’s Workplace RAP Framework.
  • The University has recently been named as one of Australia’s Inclusive Employers for 2019-2020 by the Diversity Council of Australia (DCA)



We are looking for someone with…

  • Completion of a relevant degree with relevant experience or an equivalent combination of relevant extensive experience and/or education/training
  • Demonstrated digital marketing experience in a range of digital marketing technologies such as in Google Analytics, Facebook Ads, Facebook Creative Hub, CRMs and automated marketing platfoms, (e.g. Marketo)
  • Extensive Web experience, including content management platforms such as Workdpress and experience with Adobe Photoshop or similar image manipulation software.
  • Strong knowledge of data segmentation and campaign workflow configuration.
  • Proven track record of high quality digital content writing and design.
  • Proven experience in using initiative to manage and trouble-shoot web content issues
  • Highly effective written and oral communication skills.
  • Ability to work independently and as part of a team in a customer focused environment.
  • Excellent problem-solving and time management skills.
  • Strong organisation skills with high attention to detail and quality of work.
  • Ability to prioritise workload and projects in response to new market opportunities.
  • A 'can-do' attitude that can be applied to your work, the team around you and the university as a whole.

Next steps

Please apply on-line with a cover letter and resume to enable us to assess your suitability for the role. If you require reasonable accommodation to participate in the recruitment process please advise in your cover letter.

To view a copy of the role’s Position Description, please copy and paste the following link into your browser:


Applications close: 10pm Thursday 28 April 2021

Contact details

  
Please apply via the attached link, we cannot accept resumes sent to the above contact.

Valuing Diversity and Inclusion

At Curtin, we are committed to Aboriginal and Torres Strait Islander reconciliation, diversity and social justice and seek to build an inclusive environment where our staff and students are valued and inspired. This includes a supportive recruitment process should you require any access assistance. 

Disclaimer

Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.

26/04/2021 $0 Perth 1 Marketing & Communications
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