Digital Marketing Specialist

Statewide Super is the largest and leading South Australian & Northern Territory not-for-profit Industry Superannuation Fund providing expert superannuation advice to over 140,000 members. We manage in excess of $10 billion in funds and have a clear focus on helping our members save for their retirement.

We are seeking a dynamic professional, who is highly organised, loves data, demonstrates initiative and is passionate about creating positive member journeys to join our Marketing Team.   

The Digital Marketing Specialist is responsible for the implementation and maintenance of Statewide Supers digital communication, through the creation of member journeys and proactive analysis, management and use of member data.  The role will work autonomously to implement approved communication and strategies that maximise member engagement across direct communication digital channels.       

Key responsibilities include but are not limited to:

  • Support the Head of Marketing to develop and execute integrated online strategies that support the marketing plan and strategic KPIs; 
  • Manage the development of emails, integrating content provided by the broader marketing team;
  • Manage and create customer journeys in the chosen email platform;
  • Source data from the reporting team, verify data quality and integrity and manage the upload of data for member communications;
  • Develop communication and engagement strategies for segmented cohorts of members, in collaboration with others in the Marketing Team and broader business units;
  • Analyse data and member behaviour to identify opportunities to optimise outcomes;
  • Assist with the delivery of education assets across digital platforms; 
  • Manage relationships with external providers, such as Statewide Supers Digital Agency;
  • Assist with website maintenance, including the interpretation of web and digital analytics to drive continuous improvement;
  • Assist the with the integration and delivery of a Customer Relationship Management system; and 
  • Assist with the upgrade of Statewide Supers website Content Management System.

Minimum requirements:

  • Tertiary qualifications in technology related marketing degrees or equivalent years of experience; 
  • Minimum of two (2) years experience in a marketing role with digital exposure;
  • Experience in identifying member engagement opportunities, journey mapping and user experience testing;
  • Experience with email marketing platforms; 
  • Successful track record in the delivery of digital marketing initiatives, to scope, on time and on budget; and 
  • Strong communication skills with the ability to work across various departments building strong relationships

If you work with us, you will be working with a group of people who are passionate about growing the financial futures of our community. We value collaboration, integrity, respectful relationships, and most of all, our members. 


Statewide Super is an equal opportunity employer, committed to encouraging flexibility, valuing difference and embracing diversity. We pride ourselves on representing the diverse and multicultural communities of our membership and are dedicated to increasing opportunities for Aboriginal and Torres Strait Islander Australians. To learn more, please read our Reconciliation Action Plan.

Please note: It is a condition of employment for this role that a National Police Clearance be obtained. Only successful candidates will be contacted due to the volume of applications received. No Agencies please.

26/04/2021 $0 Adelaide 1 Marketing & Communications
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