Join an iconic SA organisation and brand, Drive Business SAs strategy to increase our profile, Opportunity to drive change through clever marketing.
Business SA is the independent voice for business in South Australia. Established in 1839, we advocate for economic prosperity and help local businesses to succeed with a range of products and services that enable our members, clients and wider business community to build their enterprise while meeting their obligations as an employer. Our advocacy continues to evolve to meet the needs of South Australian businesses.
About the Role
An exciting, challenging yet very rewarding opportunity is available for the role of General Manager, Marketing, Events and Communications. This important and impactful role reports directly to the Executive Director, Membership and Enterprise Development and will be responsible for creating the strategy to deliver modern targeted campaigns, compelling content and strong lead generation.
The primary responsibility will be to drive strategy and change and to best position Business SA to deliver on a positive ROI. This role will manage a creative and dynamic team of 4 direct reports. This is a hands on position, that requires the ability to be willing to roll up your sleeves to get the job done but see new and emerging trends and bring people on the ride.
This role blends modern digital marketing with more traditional campaigns including events, media & PR. The role requires a technically minded leader who can guide marketing technology projects including development of a new website, improved marketing analytics and CRM integration. Bring your geek to this exciting opportunity!
You will be a commercial leader with proven success in leveraging digital channels and tools to grow a brand. A proven track record to establish and implement strategic marketing plans, understanding of market research design and implementation and an ability to uncover key customer insights is key. Understanding of digital content and social marketing and the ability to drive lead generation will set you apart.
You will love exploring new trends & opportunities and thrive on taking people on this journey with you. You will inspire your team to want to do more and find new ways to build on the Business SA brand.
To be successful in your application you will have tertiary studies in a marketing discipline or equivalent with 10 plus years experience in this field with 5 years as a Marketing Manager. Proven digital marketing experience including SEO, SEM, Social, Conversion Rate Optimisation, and Data is essential.
You will be able to work flexible hours and have the resilience to work in a fast-paced environment. We are on the move in this space and require someone who wants to deliver on the strategic direction of our organisation in a new and exciting way.
Culture & Benefits
A career with Business SA will offer you a rewarding experience. We are committed to advocate for the economic prosperity of South Australia and help local businesses to succeed.
Our values stand for Trust, Agility, Service and Knowledge. We want to ensure our employees feel valued, supported, and compensated and we do this by providing a range of employee benefits including:
- Career Progression Opportunities
- Flexible work arrangements
- Birthday Leave Day
- Novated lease arrangements for purchasing motor vehicles offering potential savings
- Free confidential counselling services for all the family
- Discounted health insurance through Australian Unity
- Flu Injections for all employees
Please submit your application, including a cover letter and CV detailing your relevant experience, via the apply button by no later than close of business Wednesday, 5 May 2021.