Dynamic business set for continued growth and expansion, Positive organisation with strong values and vision, Working collaboratively with the creative and marketing team.
About the business
Vida Glow is growing at a remarkable rate. Our ever growing team of passionate specialists are working to capitalise on that momentum, fortifying our position as a leader in ingestible beauty and giving us a platform to extend our reach in terms of our markets, our audiences and the products we offer.
We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have the opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers lives and that inspires us all.
About the role
Vida Glow is on the hunt for a creative and strategic content expert with experience leading content strategy, planning and execution across multiple platforms within the China market.
As our Content Editor, you will be pro-active and pioneering, and thrive in a fast-paced environment, and love experimenting with new ideas. You are known for your creativity, engaging content, emerging social trends and leveraging pop culture. You will have mixed experience across editorial & brand copy, photoshoot & video production and social media management.
As a storyteller, you constantly think of new ways to engage communities and can create strategic content and campaigns to engage audiences within the China market. Reporting directly to the Senior Business Manager, this role will work closely with the wider Creative and Marketing teams.
Ideate, plan and execute content concepts, working close with the creative team to bring together our objectives, key focus periods and content pillars.
Ensure content and campaigns are on tone, on-brand and effective in achieving the broader brand objectives for the China market.
Responsible for overall content strategy and calendar for the China market.
Lead the development of an ongoing content calendar to ensure a constant supply of relevant content across our channels, with a key focus on video.
Monitor the performance of competitor content/activity, industry trends, and provide actionable insights and best practices.
Seek out and recommend further opportunities by researching the latest trends so we can stay at the forefront with social media, website, e-marketing and all comms.
Project manage multiple projects at any one time.
Content intelligence: understanding what content works with different audiences.
Writing, proof-reading and editing of content acute attention to detail.
Respond to briefs through a content marketing lens.
Willingness to work on a range of projects from ATL advertising through to everyday digital marketing content.
Skills & experience required
Tertiary qualification in Journalism, Communications or similar with a minimum of 8 years experience in a content related role.
Bilingual English and Chinese (both reading and writing essential)
A huge passion for beauty and wellness and a creative and strategic thinker with proven experience writing and creating content for this category.
Knowledge of Chinese social media channels (e.g. WeChat, Weibo, Little Red Book) and experience in using and create different contents
Exceptional written and verbal communication with strong editorial and proofreading skills.
Strong digital background with a solid understanding of SEO.
Extremely organised with the ability to create content calendars, roadmaps, drive projects and meet deadlines.
Strong editorial skills identifying strong content that will perform well on digital/social platforms.
An understanding of target audiences & digital amplification strategies to achieve maximum audience awareness and engagement for every campaign and promotion.
A love for video content, backed by a portfolio of content that inspires, educates and entertains.
Experience of owning, producing and growing social media channels.
Thrive in a fast-paced environment, with an ability to juggle multiple tasks and competing priorities - whilst delivering quality and timely content at speed.
Confident and agile in deploying digital campaigns and adopting quick tactics.
Flexible, practical, strategic, tenacious, and most importantly take accountability of deliverables and content outcomes.
To apply please send the following
Up to date resume
A Cover Letter outlining your experience and the reasons you want to join Vida Glow
A PDF portfolio or link to an online portfolio showcasing your style and relevant work