Marketing Manager

Provide thought leadership in marketing for WA's State Theatre Company., Work in a creative environment with a passionate and collaborative team., Sink your teeth into data analytics to increase the efficacy of our marketing..

Black Swan State Theatre Company of WA exists to create brave and playful conversations. For you. About you. With you.

Founded in 1991, the company has earned both critical and popular acclaim for its world premiere productions and highly distinctive reinterpretations of international theatre classics all of which are infused with the unique culture of Western Australia. We provide an annual program of inclusive and accessible theatre productions, commissions and learning experiences, live and on-line, for the people of Perth, across the state of Western Australia, and increasingly nationally and internationally.

Black Swan is seeking a Marketing Manager to join the company.

The Marketing Manager assists the Director of Marketing in the planning and implementation of the companys marketing strategies and initiatives. The position is responsible for the planning and execution of campaigns across the media mix, with a heavy emphasis on CRM and digital channels. The position requires a data-driven approach to marketing, relying on data analytics to inform evidence-based decisions to drive the efficacy of our marketing initiatives. A key part of the role will be managing and developing your team of direct reports across marketing and ticketing. The position also requires a creative thinker who can keep the big picture in mind and think outside the square in order to achieve the companys strategic goals.

To be successful in this role, candidates must meet the following essential criteria:


  1. Minimum 5 years experience in marketing or related role. 
  2. Excellent interpersonal skills with demonstrated ability to establish and foster networks, and build a team.
  3. Data-driven marketer with a high level of understanding of data analytics and CRM. 
  4. Depth of knowledge in digital marketing strategies, including SEO/SEM, website and paid and owned digital.
  5. Proven ability to manage time effectively and prioritise a heavy workload. 
  6. Experience working with third party agencies including media, creative and digital.
  7. Ability to think big picture whilst managing the detail of the day to day.
  8. Strong understanding of brand management, and a proven track record in brand stewardship across the marketing mix.
  9. Excellent communication skills, especially the ability to adapt writing style for varied audiences, with exceptional attention to detail. 
  10. Proven leadership ability and management skills.

Desirable Criteria

  1. Tertiary degree in marketing or communications field.
  2. Experience in, or knowledge of, the performing arts industry.
  3. Experience in CRM strategy and implementation.
  4. Knowledge of Tessitura.
  5. Graphic design software skills.

To apply, please include a cover letter briefly addressing the selection criteria, as well as a current CV (PDF format preferred). 

Applications close: Friday 30 April 2021

Black Swan values inclusivity and encourages people of diverse backgrounds to apply.

20/04/2021 $0 Perth 1 Marketing & Communications
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