Community Liaison and Communications Officer

Type of Appointment: Full time

Established in 2001 in a picturesque setting in Caloundra on the Sunshine Coast, Pacific Lutheran College is a leading K-12 learning community that is innovative, dynamic and progressive. Firmly underpinned by the values and traditions of excellence of Lutheran Education in Australia, students have achieved outstanding success in the academic, sporting and cultural dimensions of their lives. Enrichment programs in all three areas have enabled students to explore their potential. 

Pacific has established a strong academic culture, which promotes thinking, deep understandings and creativity based on the learnings of the Harvard Project Zero team.

When combined with unique experiences provided through the Colleges excellent outdoor education, pastoral care and personal development programs, the opportunities provided through academic, sporting and cultural learning, support an enriching whole of life education. Active involvement in local and international community service projects broaden young peoples worldview and sense of efficacy. 

Our staff take advantage of flexibility in physical and virtual spaces to support an increasingly personalised approach to learning for our young people. Pacific has a seamless curriculum across Kindergarten to Year 12 with teams of teachers working across the four subgroups of the College. Staff are expected to learn collaboratively to contribute to a whole school approach as they lead learning in the Foundation College (Kindergarten-Year 2), Junior College (Years 3-5), Middle College (Years 6-9) and Senior College (Years 10-12). 

Salary and related conditions are as per the School Officers Award Non Governmental Schools in conjunction with the Lutheran Schools Enterprise Agreement 2020. Salary will be reflective of the skills and experience of the Community Liaison and Communications Officer. 

2. Role Description

The College is a highly regarded well-connected learning community. The Community Liaison and Communications Officer will work with the Principal and external consultants to continue to enhance the Colleges communication to its immediate and wider community.

The person is expected to:


  1. Lead the development of communication strategies that support connection for internal and external stakeholders including staff, students, parents, Friends of Pacific and the Kawana Forest Residents Association.
  2. Support the Pacific Alumni including the development of communication strategies and coordination of alumni events.
  3. Promote major events at the College including Open Day and OCEANfest.
  4. Produce regular media articles that effectively communicate the purpose and character of the College to the broader community.


  1. Visual and Written Communication

    1. Lead the creation of visually appealing and consistent documentation, promotional materials, advertisements, signage and event flyers for the Colleges corporate and departmental needs.
    2. Lead the creation of logos / artwork and messaging for promotional materials and advertising campaigns.
    3. Take photographs for use in print and online materials.
    4. Manage the Pacific image archive, including photographs, logos and artwork.
    5. Assist with design elements of the website.
    6. Facilitate the efficient production and design concepts of publications including the weekly Compass newsletter, annual Compass Review and annual magazine. This includes proof reading, editing and copywriting of material.
    7. Produce high quality visual publications ensuring brand consistency including that of language and tone.

    8. Social Media Marketing

      1. Develop and manage the social media marketing strategy for the College.
      2. Create social media campaigns and calls-to-action.
      3. Design, upload and post advertisements for College events on various social media platforms.
      4. Oversee design of all social media platforms.
      5. Lead social media communication including posting statuses, tweeting, sharing, engaging, liking and increasing social reach.
      6. Develop and expand online social community and outreach efforts.
      7. Communicate online in a professional but unique social media voice that aligns with the purpose and character of Pacific. 
      8. Conduct analysis on the effectiveness, reach, click through and conversion rate of social marketing posts.

    9. Web Management and Digital Marketing

      1. Update, edit, create and remove pages and documents on the Pacific website.
      2. Advise the Principal regarding best practice digital marketing.
      3. Optimise the Pacific website for search engine and mobile capability.
      4. Update, edit and create new online forms.
      5. Create, design and update visual material to be displayed on the website.

    10. Strategic Management and Administration

      1. Analyse and report on data to inform marketing strategies and community event planning.
      2. Develop and implement the marketing strategy for the College in consultation with the Principal and external consultants.
      3. Develop, implement and manage the annual marketing budget.
      4. Develop and implement the annual campaign calendar.
      5. Assist in general administration duties when necessary.
      6. Attend College events and assist other student recruitment activities.


  1. Selection Criteria

The successful applicant will need to demonstrate or have the demonstrated capacity to develop the capabilities described below:

SC1. Knowledge of and support the principles and practices of the Christian ethos of the College.

SC2. A recognised marketing or communications qualification (minimum diploma level) or equivalent, combined with graphic / visual design and desktop publishing experience in a corporate, government, university or not-for-profit environment.

SC3. Demonstrated experience in project management (including time and resource management), especially in a visual communications environment, managing the production of a variety of media components including print advertising, radio and TV commercials, printed fliers and booklets, presentations, social media and outdoor media.

SC4. Demonstrated knowledge and practical skills in current graphic design methods and tools, including Adobe Creative Suite (InDesign, Photoshop, Illustrator and After Effects) and Microsoft products, basic animation and video production, social media platforms and photography.

SC5. Demonstrated experience in the development, management and leadership of marketing and communication strategies.

SC6. Demonstrated experience managing corporate websites including sourcing content and using a content management system.

SC7. Excellent written and verbal communication skills and knowledge of the Microsoft Office suite of programs.

SC8. Demonstrated levels of confidence, flexibility, teamwork, innovation and perseverance required to contribute to a highly effective dynamic K-12 learning community. This would include a commitment to ongoing professional learning and growth.

  1. Application Process

Please feel free to contact the Principal in relation to any queries regarding your application.

Applicants should address the selection criteria and forward their application to Dr Bronwyn Dolling, Principal, Pacific Lutheran College by 4.00pm Friday 9th April 2021 .

30/03/2021 $0 Sunshine Coast 1 Marketing & Communications
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