You are a marketing and recruitment specialist with at least 5 years' experience. You love working across multiple stakeholders, including prospective high school students and high school teachers, as well as university and college staff. Your digital marketing and website skills are fabulous, and you know well how to recruit students. You are warm, passionate and multi-skilled.
What is the role
The Intercollegiate Marketing and Recruitment Manager (ICMRM) is responsible to lead the joint marketing endeavours for the ten affiliated Residential Colleges of the University of Melbourne, namely: International House, Janet Clark Hall, Medley Hall, Newman College, Ormond College, Queens College, St Hildas College, St Marys College, Trinity College and University College.
The purpose of the role is to ensure the promotion of the Colleges as distinct providers of high-quality collegiate communities for undergraduate and postgraduate students, with the aim of ensuring that each college is fully subscribed.
Reporting to the Chair of the Heads of Colleges, the incumbent will lead the development and implementation of the intercollegiate marketing strategy, will coordinate its delivery and manage the joint aspects of the student recruitment and admissions processes that follow, at all times working co-operatively with the Colleges and in consultation with the University of Melbourne.
Why is it fabulous
This is a part-time role (.6) with remuneration of $100-120K pro-rata. You would be recruiting students into a transformational educational experience.
How do I apply
Please do not apply if you do not meet the selection criteria. If you do not hear from us by the end of March, you have not been successful.
KEY RESPONSIBILITIES OF THE ROLE
Marketing communications and recruitment
Advise the Heads of Colleges on all aspects of branding, marketing and student recruitment
Lead the development and regular review of an intercollegiate marketing and recruitment strategy
Lead the development and implementation of the joint branding and market positioning of the Colleges as a collective
Manage the development and distribution of communications collateral including print and electronic marketing materials
Maintain the Colleges web and multimedia presence in conjunction with their web developer and the University
Represent the Colleges at marketing events such as expositions, information sessions, visits to schools, etc. in Victoria and interstate
Coordinate representatives of individual Colleges at marketing events
Assist with the facilitation of college tours for prospective students and school groups
Partner with the University of Melbournes marketing and recruitment teams for the effective delivery of the intercollegiate marketing strategy
Provide the University with content for all relevant marketing materials
Establishing, implementing and maintaining a social media strategy for the colleges
Manage relationships with schools and intercollegiate partners
Manage relationships with universities (primarily the University of Melbourne), including Graduate Schools, in which student members of the Colleges are enrolled
Facilitate, where necessary, relationships between prospective students and their families and colleges to which they apply
Assist in overseeing the admissions process prior to commencement of each semester ensuring the efficient use of electronic administrative and data management system
Manage the Intercollegiate Pool Office in January and early February with assistance of the Pool Officer
Manage data collection, evaluation and distribution from admissions process
Act as a liaison between individual Colleges and between Colleges and University during admissions process
Work with IC IT facilitator to develop more efficient admissions process and liaise with all college stakeholders to achieve this goal.
KEY SELECTION CRITERIA
Undergraduate or higher degree
5 years experience in marketing communications and/or student recruitment
An ability to work cooperatively with a wide range of stakeholders from across the spectrum of the Colleges marketing communications and recruitment procedures, including secondary students, teachers, college and university staff
Digital marketing and website management
Excellent time management and organisational skills
Excellent written and oral communication skills
Strong data management and evaluation skills
The capacity to work autonomously and deliver outcomes on time and within budget
Capacity to be flexible and work effectively in a changing work environment
Drivers license and/or own car
Knowledge of colleges and tertiary education
Experience working in a tertiary admissions function