Director Brand And Marketing

Lead the development and championing of the Western Australian Tourism Brand, Maintain effective relationships.

Tourism WA is a State Government statutory authority and part of the broader economic development portfolio of The Department of Jobs, Tourism, Science and Innovation (JTSI). Tourism WA is responsible for promoting Western Australia as an extraordinary holiday destination. Its focus is on marketing the State; developing, attracting and promoting major sporting, cultural and business events; and supporting the development of significant tourism infrastructure and projects, including the development and attraction of aviation to Perth and across the States regions.

Whats the role
In this role you will:

  • Lead the development and championing of the Western Australian Tourism Brand Strategy, brand architecture and the Brand Playbook (style guide) and its integration with local destinations, events and experiences.
  • Lead the development, implementation and performance evaluation of marketing in paid media, including event marketing and data-led retargeting campaigns.
  • Maintain effective relationships with, and manage the contracts of, external providers and contactors.

Please refer to the Job Description Form on Jobs WA website for more detail on the roles.

Interested in more information

JDF and details on how to apply can be found by hitting the Apply button.

Ready to apply
For further information about this position and details on how to apply please visits JobsWA board by clicking the Apply button.


Please ensure you submit your application by the closing time, as we are unable to accept late applications.

Closing Date: Thursday, 26 November 2020, 1:00 pm (AWST)

16/11/2020 $0 Perth 1 Marketing & Communications
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