The Yarra Valley Chocolaterie & Ice Creamery was established on 40 acres in the Yarra Valley by Ian and Leanne Neeland. Two further Chocolateries have been established on the Great Ocean Road near Torquay and in Flinders on the Mornington Peninsula. Together the tourism venues welcome over 1.5 million visitors each year and employ 220 team members.
Enhancing the online presence of Chocolateries is a priority and the owners wish to recruit a hands on, experienced and talented ecommerce professional to join the group to immerse themselves in the operations and to work with the owners, creatives and external advisors to further develop the digital channels to deliver the commercial targets of increased visitation and sales.
Responsible for the day-to-day operation of the three websites ensuring site content is always accurate, up to date and to brand.
Analysis and optimisation of websites for continual improvement of customer experience and conversion
Merchandising of the three E stores including product listings, loading photography, descriptions, artwork and quality control
Maintain a photo, video and content library to use in websites, social media and EDMs
Maintain a promotions calendar and plan and execute eCommerce activities across all digital channels for new product/experience launches and promotional campaigns with objectives to increase visitation and sales
Provide post-campaign / promotional reports to evaluate performance to ensure objectives are achieved
Track all e-commerce marketing efforts, analyse data on an ongoing basis, and use your findings to recommend strategies to drive incremental visitation and sales opportunities
Skills and Experience required
Experience in leveraging social media to attract visitation to venues and to secure online sales
Experience with WooCommerce or similar online store platforms
Understanding of web design and web analytic software
Ability to manage multiple tasks simultaneously in our fast-paced environment
Minimum of 2 years experience across eCommerce, digital marketing and CRM
A team player who works effectively with peers and external advisors & service providers
The position can be located at either the Yarra Valley or Great Ocean Road sites. If you have high energy and a genuine passion for being part of a dynamic and fast-moving team, then we want to hear from you!
09/11/2020$0South West & M5 Corridor1 Marketing & Communications
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