Digital Content Specialist

Join a passionate team who communicates to Australian red meat farmers, Use your digital expertise to make a difference, Full time role based in either North Sydney or Brisbane.

Meat & Livestock Australias (MLA) purpose is to foster the long-term prosperity of the Australian red meat and livestock industry. We achieve this by delivering world-class research, development and marketing outcomes that benefit the Australian red meat and livestock industry and in turn, the community. The outcome of what we do, through collaboration with our stakeholders, contributes to producer profitability, sustainability and global competitiveness. 


Were seeking an experienced and talented Digital Content Specialist to join our communications team on a permanent and full time basis based in either North Sydney or Brisbane.

In this exciting and rewarding role, youll play a vital part of the team to drive increased stakeholder engagement through digital communications through our e-newsletters, website content and social media as well contribute to web development activities to improve websites. The role will provide digital content support to one of our subsidiary companies, Integrity Systems Company.


Your responsibilities will include:

  • Coordinate, schedule and publish postings on social media accounts in accordance with the weekly content calendar
  • Moderate and respond to social media enquiries
  • Proactively identify and track emerging and ongoing social media issues and ensure MLA is equipped to pre-empt and/or respond with targeted messaging as required.
  • Manage and facilitate social media coverage of key events to encourage stakeholder participation and engagement, as well as wider media coverage.
  • Actively maintain and optimise social media channels and publishing practices, identifying new trends and opportunities to increase engagement.
  • Lead the design and implementation of digital and social media campaigns, as required
  • Complete content updates on websites, ensuring content updates are clear, relevant, accessible, engaging and timely and targeted to the needs of identified audiences.   
  • Assist the updating of outdating content on the websites by liaising with respective content owners in updating the outdated content with the most relevant and up-to-date information on the website.
  • Contribute to web development activities by identifying bugs, defects and functional requirements to improve websites. Engage in testing the raised bugs/new features on various testing environments and devices before the changes are deployed in production


Selection criteria

  • Excellent communication skills, including highly developed writing and editing skills
  • A solid understanding of social media engagement, including moderation, social media advertising and channel specifications
  • Basic Photoshop skills
  • Good understanding of website, social media and e-newsletter content management systems
  • Ability to work autonomously and as a part of a broader team
  • Advanced time management skills.


Why work for MLA 

We aim to provide a modern and flexible work environment for our employees, complemented by benefits that promote overall employee wellbeing, including rebateable salary packaging, wellbeing events, rewards and recognition and a fun culture driven by our social club. 

Interested Apply now via the link below to view the full position description. Applications must include a resume and a cover letter (of no more than two pages) addressing the selection criteria.


Applications close: 25 October 2020

Only shortlisted candidates will be contacted. Candidate screening and interviews may be conducted prior to the closing date of the advertisement

12/10/2020 $0 Brisbane 1 Marketing & Communications
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