Great work/life balance, Friendly and out-going team, Fast growing company.
Exoticathletica is a fun packed on-line Australian designed fashion and activewear brand based on the amazing Sunshine Coast. We are currently seeking a full time eCommerce Manager.
As on Online Merchandising Manager you will be responsible for defining eCommerce Merchandising strategies across categories that are consistent with brand and business goals and that will deliver a world-class customer experience. A successful Online Merchandising leader will combine an understanding of visual merchandising and what drives eCommerce sales, as well as a passion for user experience to improve the onsite merchandising strategy.
The ideal candidate is an innovative, enthusiastic, and customer-focused leader with proven experience driving digital revenue who has great judgement and creative problem-solving skills. This person will have demonstrated skill with technical tools and processes through website management, digital marketing, advanced data analysis or other relevant experience. This position reports to the Head of Marketing .
Develop eCommerce merchandising strategy and tactical plans that will meet or exceed company revenue and profitability goals
Work with Marketing, Merchandising, Production, Customer Services, Fulfillment and Creative teams in our integrated planning process to deliver a cohesive shopping experience across all touchpoints
Understand our shopper needs and expectations and work with creative teams to achieve a balanced, strategic approach to online merchandising
Contribute to the flawless execution of visual merchandising strategies
Utlise reporting (conversion, funnel, etc) data & analytics to improve business performance and inform merchandising strategies to drive growth
Adjust the site strategy based on assessment of the competitive landscape (site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends
Drive day to day optimisation and digital revenue responsibilities across categories, analyse weekly and daily performance, provide insights into operational procedures across all platforms
Work closely with internal teams for onsite optimisations such as product recommendations and identify upselling/cross selling opportunities
Understand and empathise with our customer expectations whilst working closely with internal teams to achieve a balanced, strategic approach to online merchandising
Report on eCommerce trade performance including KPIs, providing data-driven insight, and conducting reviews where needed to better understand shopping behaviours and trends.
Three (3+) years' experience in online merchandising, marketing, or 3Commerce for a top-tier direct-to-consumer brand
Proven ability to link knowledge of branding and target customers to key eCommerce elements in order to drive the business
Ability to empathise with customers to understand their core needs, gather insights and create solutions that build the business with a customer centric approach in the short and long term
Partners well cross-functionally and develops efficient processes for feedback and collaboration; able to work side-by-side clearly and consistently across functions and departments and synthesize multiple points of view into a coherent action plan
Strong creative, critical thinking, and intuitive problem-solving skills
Superb communication skills, clear and concise in both written and verbal communication
Well-versed in website analytics and proficient in analysing data for eCommerce decision making
Degree qualifications in business, marketing, technology or digital equivalent is a requirement
High level of proficiency in Excel, eCommerce, Apps and Shopify
Strong knowledge of analytical tools for performance measurement to determine improvements, identify patterns and trends
Expertise in collecting, interpreting, analysing and forecasting data
A solution driven and resourceful professional, you will demonstrate success operating in a lean environment where a 'hands on' tactical manner is critical