Marketing Executive - Digital and Social Media (Travel Industry)
About the business and the role
About the Business:
TravelManagers Australia is part of the House of Travel family, the largest independent travel company in Australasia. TravelManagers is an Australian company operating in all states of Australia and is the largest and most successful mobile travel consulting business, and NTIA's 2019 winner of the Best Mobile Travel Advisor Network.
About the Role:
As Marketing Executive - Digital and Social Media, your primary contributions and outcomes will be:
Develop, manage and execute the TravelManagers social media strategy
Research and implement ongoing enhancements and best practice procedures to the consumer website
Manage and execute tactical and inspirational content across the e-newsletter system, website and other online platforms
Support the production and promotion of the quarterly TravelManagers Inspired Magazine
Support and train personal travel managers in developing their marketing skills and promoting their business, particularly in the area of digital marketing and social media
Job tasks and responsibilities
Essential functions in this role include:
Drive and coordinate social media calendar
Investigate and implement new social media marketing strategies
Research and implement website enhancements and best practice procedures
Drive and coordinate blog calendar
Support the team in the execution of the tactical marketing program
Manage and maintain content on the consumer website
Support the team in developing the quarterly Inspired Magazine
Assist with the production of assets for the annual TravelManagers conference
Reporting and analysis of digital channels and strategies to improve performance
Provide marketing support and guidance to our network of personal travel managers
Liaise with graphic designer to produce brand compliant marketing collateral
Financial management of all assigned projects
Write and update marketing, social media and online procedures
Conduct induction training for new personal travel managers
Support other marketing team members as required
Maintain and update the intranet as required
Proactive collaboration with all departments
Other duties as required
Skills and experience
The ideal candidate for this role has:
Qualifications in marketing or communications
Minimum 2-3 years' experience working in a marketing role (with a good knowledge of social media and digital marketing channels)
Experience in the travel (or hospitality) industry an advantage
Experience liaising with external agencies
Strict attention to detail
Good understanding of brand guidelines and how to implement them
Previous experience using and updating a content management system
Basic knowledge of HTML
Experience with email marketing system
Basic knowledge of Adobe Suite software an advantage
Job benefits and perks
You will love working for this friendly and professional team, and wider network of personal travel managers. The role offers a lot of variety and opportunities to develop your marketing skills while helping Australian small business owners. Excellent location in the Sydney CBD, close to shops, restaurants and public transport.
Due to high volume of applications, only successful applicants will be contacted for an interview.
Applications close COB Friday 6th December 2019
02/12/2019$0CBD, Inner West & Eastern Suburbs1 Marketing & Communications
Apply for this job
Option 1: Use this option if you want to upload a new cover letter and a Resume file