This role could be located in Brisbane, Sydney, or Melbourne
About the role
As the Marketing Portfolio Planning Specialist, you will support the development and operationalisation of a brand portfolio strategy that supports the Group’s business plan and positions the company for growth in chosen segments and markets.
This is delivered through coordination of all portfolio planning tools and processes used by Brand and Marketing and facilitating the performance narrative to be communicated throughout the business more broadly.
More specifically you will
Support in the design, development and maintenance of a brand portfolio strategy aligned to commercial targets.
Lead the activities associated with operationalising and governance of the brand portfolio strategy.
Lead activities that foster strong portfolio management through the marketing team.
Assist in the design, development and maintenance of all portfolio planning tools and processes.
Coordinate and maintain portfolio artefacts, from which key marketing portfolio decisions will be operationalised. This information should include:
Brand CVP & customer insights
Sales Channel Preference
Media Mix insights
Performance narratives across the portfolio and by brand/product
Actively develop a deep understanding of consumer behaviour trends, competitive environment, the marketing technology landscape and how this is shaping the marketing industry.
Establish strong working relationships with key stakeholders identifying shared goals, removing blockages and enabling collaboration.
Knowledge and Experience
Highly effective communication and consulting skills
Strong relationship and influencing skills and ability to map stakeholders, identify interdependencies and design processes
Experience handling complex commercial analysis by interpreting and producing analytical information
At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating an inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.
25/11/2019$0Brisbane1 Marketing & Communications
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