The opportunity to work in a fast-growing company with a global reach, Office in the heart of Melbourne CBD, A strong workplace culture with regular social events.
CBLA is a joint venture between Cambridge English Language Assessment and Box Hill Institute. Cambridge English Language Assessment, a not-for-profit department of the world-renowned University of Cambridge, is the worlds leading provider of language assessment for learners and teachers of English. Box Hill Institute, based in Melbourne Australia, is a leading vocational and higher education provider.
CBLA owns and manages the Occupational English Test (OET): An English language test for healthcare professionals who seek to register and practise in an English-speaking environment.
The Occupational English Test (OET) is a world-renowned test, recognised and trusted by healthcare boards and councils in the UK, Ireland, Australia, New Zealand, Dubai and Singapore.
With the backing of such prominent establishments, CBLA is quickly becoming one of the leading providers of language assessment for learners of English as a second language.
Key Duties and Responsibilities
You will be responsible for all social media content and engagement across multiple channels.
Further duties include:
The evaluation and re-designing of social media campaigns
Developing a range of content, appropriate for a variety of platforms
Excellent understanding of social media trends, latest digital tools, platforms and tech to leverage branding opportunities
Provide strategic advice and evaluate strategic direction for the social media channels
Reporting, monitoring and measuring engagement across social media channels to make future informed decisions
Managing and optimising ads campaigns to ensure they are meeting your campaign objectives
Produce, edit and create video content as well as graphic and asset design
Knowledge, Experience and Skills
Minimum 3 years experience in Marketing and in an end-to-end campaign management including communications planning, briefing, campaign execution and reporting with proven success
A sound understanding of user-generated content management, content marketing and reputation management
A proven history of conversion rates to advertising and content
A proven history of achieving and/or exceeding forecasted KPIs
High attention to detail with the ability to meet critical deadlines
Strong negotiation and interpersonal skills, including the ability to effectively relate to, and liaise with a diverse range of internal and external stakeholders.
Ability to work autonomously as well as be a key team player
Excellent communication (both verbal and written) skills including the ability to create accurate, well-written and engaging content for specific diverse audiences
Social media and/or digital content creation experience
In-depth knowledge of all social media platforms
Sound exactly like the sort of role for you Apply now!