For over 70 years Kent Relocation Group has proudly provided relocation services private and corporate markets across Australia and abroad. As a leading global provider of removals and relocation solutions Kent Relocation Group has a national branch network of 13 locations and a global network of 600 agents, making Kent the largest tier one privately owned removals and relocation provider within Australia.
The Kent vision is to give people the freedom to move and conducts in excess of 35,000 relocations each year. Offering integrated removals, relocation and storage solutions and known for our unrivalled customer service makes Kent the relocation and removals provider of choice for many Australians.
Our unique Australian history, commitment to investment and focus on continuous innovation makes Kent an exciting and progressive environment to work.
The result is our enviable reputation for delivering success to our clients worldwide we Go the Extra Mile.
Working out of our Head Office in Clayton, Victoria, the Digital Marketing Manager will be responsible for providing the strategic planning, creative direction, effective implementation and ongoing management of marketing strategies and activities for Kent Removals & Storage and other Kent Group brands as required, to ensure delivery of the companys marketing goals and objectives.
You will be responsible for measurement and monitoring of key sales and marketing metrics and ROIs, driving continuous improvement of both traditional and digital marketing strategies/campaigns to maximise and growing customer acquisition and retention. In addition, the role will advise and assist senior management on marketing initiatives and provide leadership throughout Kent in this key business area.
Your key tasks will include but not limited to:
Creation, management and implementation of digital marketing and communication strategies and tactical plans to achieve targets according to business requirements
Create new relationships with relevant innovative digital & marketing agencies to build traffic via SEO, heighten awareness through brand exercises and increase sales via the website
Planning and implementing digital campaigns
Improving the accessibility, design, and content of company websites
Strategic planning, management and implementation of digital marketing and lead generation programs, (e.g., SEM, SEO, PPC, Referral, Social, EDM, etc.)
Measure, analyse and define actionable insights from sales and marketing performance, lead generation, ROI, customer behaviour and trends
Ongoing management of the Kent Reputation Management program
Management of the creation and delivery of Kent traditional and digital collateral
Driving and overseeing Kents ongoing content marketing strategy
Creation, management, maintenance and continuous improvement of the Kent websites as required, including responsive design and mobile first approach
Creation, management and implementation of other ad hoc advertising, marketing, branding and event projects across Kent as required
Keeping abreast with changes in technology, buyer behaviour, Google driven changes, relevant to the digital marketing space
Use innovation to differentiate the company in the market, provide unique value to customers and help build long-term relationships with customers
The Suitable Candidate:
Reflect the highest professional standards and possess the following experience, skills and attributes:
Tertiary qualifications in Marketing; minimum 5 years in similarly senior role and proven track record success through traditional and best practice digital marketing initiatives and methodologies
Enterprise level SEO, SEM, remarketing, EDM and Social Media strategy and tactile delivery skills
Knowledge in UX and UI, web design, web development, usability, search and conversion optimisation
Experience in web development including widgets, portals, websites and other
Experience in brand and reputation management and communications
A strategic thinker, who can develop and implement multiple marketing strategies/campaigns, across multiple business units
Excellent verbal communication, presentation skills and writing proficiency
Proven ability to gain stakeholder engagement and build strong relationships within and across the business
Strong management and leadership skills, responsible for delivering strong direction, staff management and future staff development
Note: only shortlisted applicants will be contacted.