Marketing Officer

About the business

The Great Southern Centre for Outdoor Recreation Excellence (GSCORE) was established in 2017 to support the growth and development of the outdoor recreation industry in the Great Southern region of Western Australia.

About the role

  • Fixed-term contract (6 months)
  • Part-time (up to 4 days per week)
  • Salary range: Full-time annual salary is $55,000-$60,000. Pro-rata salary based on number of hours per week.

The purpose of this position is to deliver destination marketing campaigns in collaboration with local tourism businesses and destination marketing organisations. To be successful in this role you will have proven skills in marketing, social media, promotion and customer engagement. With your excellent written and verbal communication skills, you will contribute to the production and delivery of marketing campaigns and tourism initiatives that promote and attract visitors to the Amazing South Coast region.

You will be responsible for:

  • Developing and executing marketing and promotional campaigns across all media platforms.
  • Social Media: Planning and executing a social media strategy.
  • EDMs: Coordinating ongoing EDMs, including managing the stakeholder database and newsletters.
  • Website management: Constantly reviewing and maintaining website content to ensure that it aligns with marketing activity and promotions.
  • Events: Preparing and distributing promotional material for events and assisting with event logistics.
  • Working collaboratively to develop tourism networks and securing cooperative marketing opportunities with industry operators.
  • Content: Producing high quality written content for digital and press use, and sourcing images for advertisement and website purposes.
  • Providing desktop publishing support to the team.
  • Tracking, measuring and analysing campaign results.

Selection Criteria

  • Qualifications in media, public relations, communications or marketing
  • Experience in a public relations, media or marketing environment, preferably in a tourism context
  • Knowledge of digital marketing and communications platforms
  • Knowledge of WordPress
  • Knowledge of the tourism industry; preferably with experience delivering cooperative marketing activity and relationship management with tourism partners
  • Ability to communicate clearly and creatively across a range of communication styles
  • Strong interpersonal skills and an ability to relate to different types of people across a range of different stakeholder groups

How to apply

Applications for this position close at 5pm WST on 4 December 2019. Download a detailed Position Description from our website

Please forward your application directly addressing each of the Selection Criteria in a two-page cover letter, a personal resume (no more than 5 pages), and contact details of three work-related referees

with the subject line 'Private and Confidential'.


12/11/2019 $0 Albany & Great Southern 1 Marketing & Communications
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