LEAD DATA DRIVEN CUSTOMER MARKETING AUTOMATION FOR A MAJOR AUSTRALIAN BRAND, DATA DRIVEN MARKETING - Customer Segmentation, Retention Models, Test & Learn, MAR-TECH - Adobe / Salesforce Marketing Cloud, Saleforce, SilverPop, Eloqua, SAS.Our client is a market leading Australian telco with a high profile and instantly recognisable brand. Due to the ongoing success of the business a brand new position has been created for a Marketing Automation & Campaign Specialist to join the team. With the key focus of the role being to develop and drive optimised end to end customer retention and growth strategies the responsibilities of this role will cover but not be limited to;
Develop a deep understanding of the customer journey, customer growth and retention needs to create and execute first class end to end, data driven, multi channel retention strategies that drive increased customer value.
Manage and optimise the CRM Architecture and Marketing Automation technology suite to execute campaigns across channels with a single customer view.
Develop data driven strategies through segmentation strategy, digital test and learn, data modelling, omni channel targeting, retention modelling, behavioural design, performance reporting, etc.
As the successful applicant you will come from a strong background working in a marketing automation space. You will be able to demonstrate;
Strong stakeholder engagement and leaderships capability with the ability to take your audience on a journey of evolving sophistication.
Strong experience working in data driven marketing automation across multi channels (push, email, digital, sms, etc.)
Strong MarTech experience, ideally working with one of the major Marketing Cloud stacks i.e Adobe, Salesforce, SilverPop, Eloqua, Unica, SAS CI, SAS MA, etc.
Strong understanding of data driven marketing techniques such as customer segmentation, retention modelling, digital test and learn, general data modelling, omni channel targeting, performance reporting, behavioural design, will prove essential
Additional skills in SQL & Tableau will prove highly advantageous.
04/11/2019$0CBD, Inner West & Eastern Suburbs1 Marketing & Communications
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