Lead Swinburnes brand strategy including our digital transformation, Award winning university creating social and economic impact, Full time, 5 year fixed term position at our Hawthorn campus.
About the Job Reporting to the Vice-President of Students, the Chief Marketing Officer (CMO) is responsible for the Swinburne University of Technology brand in all markets and across all associated entities.
In this key leadership position, you will build and implement strategies to achieve Swinburne’s desired brand position and generate increased student enrolments and enhanced research and industry partnerships.
You will lead Swinburne’s innovative digital transformation including; implementing the new personalised digital customer experience via the Adobe Experience Cloud platform, embedding the new operating model and championing new ways of working with leadership teams.
In this diverse and challenging role, you will also oversee sales channels that involve management and oversight of all programs to generate awareness, leads, pre-sale engagement and conversion activities that result in the enrolment of new students across the Swinburne portfolio.
About Swinburne University of Technology Swinburne is a multi-sector university of science, technology and innovation with more than 54,000 students and 5,000 staff globally. We offer postgraduate, undergraduate, vocational education and online education to provide students with a variety of work-relevant pathways. Our mission is to be a world-class university, creating economic and social impact through science, technology and innovation. We aim to deliver future-ready learners, research with impact and innovative enterprise.
Contribute to a streamlined and enriched student experience with our Students team. You’ll help ensure every touchpoint is a positive one – from attraction to course support and campus life, right through to graduation and work or further study opportunities. Our Students team comprises of the following areas: Marketing, Recruitment and Channel Integration; Student Administration & Library Services; Student and Academic Services; and Media and External Communications.
About you To be successful in the role, you will have:
• Postgraduate qualifications in Marketing or progress towards Marketing postgraduate qualifications and extensive relevant experience; or extensive experience and management expertise; or an equivalent combination of relevant experience and/ or education/ training • Have led organizational-wide digital transformation, with the implementation and adoption of an enterprise-wide technology platform (such as Adobe Experience Cloud, or similar) along with a new operating model • Demonstrated senior marketing management and leadership skills and achievements • Proven strategic planning skills, with an ability to conceptualize issues, understand influencing factors in service environments, develop creative solutions and plan implementation processes that deliver against set objectives • Demonstrated ability to manage complex financial, human, physical and technology resources to achieve strategic and operational goals
A full list of selection criteria is available within the position description.
Benefits • Flexible working arrangements • Enjoy 50% study fee reduction • Participate in regular staff and management development programs • Paid parental leave for primary caregivers and secondary caregivers To find out more about the extensive range of benefits offered to Swinburne employees please visit Employee Benefits
Agency enquiries will not be accepted for this position.
Swinburne is a large and culturally diverse organisation. We are proud to be recognised by the Workplace Gender Equality Agency as an Employer of Choice for women for 10 years in a row and of key initiatives such as our Pride@Swinburne Strategic Action Plan and our Reconciliation Action Plan. Equity and diversity are integral to our 2025 vision to be a world-class university creating social and economic impact through science, technology and innovation.
Applications close at 5pm on Tuesday 26th November, 2019