Head of E-Commerce and Digital Marketing Fashion luxury
My client is a multi brand luxury fashion business looking for a a Marketing digital Manager to help with marketing strategies to help sell and bring brand awareness to the VIP and global community .... a very exciting opportunity for the right person !!!
As Head of e-Commerce and Digital Marketing you are creative and results orientated. You have a passion for luxury and multi-brand retail, and a desire to contribute to an evolving successful business. You will lead and develop your online team and strive for operational excellence.
With your knowledge of digital marketing, e-Commerce and customer service, as well as your experience managing a team you with drive sales, marketing plans and direct your team on providing an unforgettable customer-service experience. As a true motivator, you will oversee the development of all team members, ensuring exceptional results.
In collaboration with the Management Team, you will develop and execute the business e-Commerce strategy
You will develop, train and manage the e-Commerce team to ensure seamless daily operations and exceptional customer service standards
You will implement processes and procedures to ensure operational excellence within the e-Commerce team
You will manage your teams daily performance, including recruitment and performance management when required
You will analyse and track e-Commerce results and performance
You will report weekly on e-Commerce performance, and identify opportunities for sales growth, increasing conversion, traffic and improving the customer experience
With your team, you are responsible for managing all website content, including product imports, promotions and markdowns, merchandising, homepage updates, marketing, blog and other content pages.
You will oversee the complete customer service experience to ensure all enquiries are responded to and resolved within business guidelines
You will ensure e-Commerce stock is organised and accounted for, including overseeing warehouse maintenance and stocktakes
In collaboration with the Management Team, you will develop and execute the digital marketing strategy
You will develop the EDM Calendar and oversee and approve any digital marketing communications including EDMs.
You will analyse and track database growth and identify opportunities to grow the database and customer reach
You will oversee Google Ad Words, SEO, SEM and Google Analytics to achieve sales growth
With your team, you will execute all e-commerce shoots and content shoots used for any content marketing
You will oversee all Instagram and social media content and posting
Essential Skills and Requirements
Minimum 3 years experience in a similar role, preferably multi-brand
Minimum 2 years experience in digital marketing and communications
Experience with Shopify
Experience in database segmentation, email automation and campaign coordination
Proven ability to drive online sales and traffic and evaluate multi-source data and draw trends
Highly organised, with the ability to work under pressure and to company deadlines
04/11/2019$0CBD, Inner West & Eastern Suburbs1 Marketing & Communications
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